The largest U.S. textbook publishers to start the National Textbook Rental Service

14, according to U.S. media reports, the nation’s largest textbook publishers Sheng Zhi national study textbook publishing company will launch this year, low-cost rental service.

“The New York Times” reported that Sheng Zhi study published this year, the company announced the launch of the textbook rental service, the price is only 40% of the price to 70%. Students who choose this service online to read the electronic version of the textbook chapter, if satisfied, can choose to print the book leased for 60 days, 90 days or 130 days, after which they choose to return or buy.

The report quoted Sheng Zhi study published in the words of Dunn, president of the face of the U.S. rental market shows great vitality, the company will follow this trend.

In the U.S., average unit price of university textbooks in more than 100 U.S. dollars, the students spend a year in books in between 700-1000 U.S. dollars, becoming addition to tuition and room and board fees from another large expenditure. In the context of economic recession, more and more students to buy used books or books from abroad in order to save costs. There are a lot of people after the end of the school year to sell their textbooks, forming a sizable second-hand book market.

Reported that, due to second-hand books online transactions, e-book reading and Internet textbook rental service, the U.S. textbook market more competitive. Challenged the traditional textbook publishers, have to look for other ways to survive.

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